Marketing Partnerships – Customize Your Show Participation
How will you grow your business this year? Marketing experts across the country agree that, especially in a tough economy, consumer expos remain one of the best ways to generate new sales leads and target market exposure. Flexible marketing partnerships enable you to capitalize on everything that makes events so valuable!

These unique opportunities capitalize on three of today's most effective promotional channels: publicity, face-to-face social gatherings and the Internet.

Publicity – a $10,000 to $15,000 value
We will conduct a customized media campaign surrounding your expo participation, in addition to including your company in our general media materials about the expo. We encourage you to take advantage of our one-hour time slot in the seminar stage to generate even more media excitement about your expo presence.

Our experienced publicists at Media Relations* will then pick up the phone and discuss your story angle with reporters and producers, and will take steps to ensure the media has everything needed to complete the story. We will also coordinate all follow-up requests by the media for personal interviews with you or your designed spokesperson.

The typical budget for a similar local PR campaign conducted by Media Relations ranges from $10,000 to $15,000. Conducting this campaign as part of an expo marketing partnership is a tremendous value! Our publicity campaigns average 4 million impressions per expo. Your logo would also be included in all remaining paid commercials and print advertisements.

Face-to-face exposure works
Every year, Mid-America Events & Expos receives accolades from our expo marketing partners and exhibitors for producing quality shows that bring companies such as yours face-to-face with buyers in your target demographics. Our value-added marketing tools further increase the benefits of participating. Here are some typical comments from our 2009 show participants:

• "I got tons of leads and sales. There was lots of traffic and a good mix of businesses."
• "This was a great marketing opportunity to reach our product's demographic."
• "The Shop at the Show works. Several people said they checked out my Website before coming to the expo."
• "Great exposure. This show gives us the ability to reach lots of people of like minds!"

Internet: reaching people where they like to find information
All of our events have a significant online presence: opportunities which we share with our marketing partners. We publicize event news on such popular social networking sites as Facebook and Twitter. We also offer our marketing partners exposure on our Website including:

• Your logo on our home page with a hyperlink to your Website
• Shop at the Show: our online catalog is your opportunity to promote your products/services with a photo to visitors who want to preview the event.
• A listing of all drawings and giveaways you will have during the event
• A description of your seminar to be conducted at the expo, as well as the biography and photo of your speaker.

Five shows; Three lucrative target markets

• Capture your share the multi-billion dollar health and natural products market by becoming a marketing partner in the 10th annual Body Mind Life Expo ™ — the Midwest's largest health and natural products event.
• Stay ahead of the competition by marketing to aging baby boomers - the nation's fastest-growing demographic. More than 90% of attendees at our 50 + PrimeTime Living Expos have told us they prefer to buy from businesses that position themselves as senior-friendly. Women still control the nation's wallets, and make most of the family's buying decisions for everything from health and wellness to home decor.

Incredible marketing partnership benefits summary
We look after our marketing partners. We are experts at finding strategies that will make your show participation a vital part of your marketing plan. Some benefits and options include:

• Publicity campaign: We will conduct a customize media campaign centered around the elements of your expo participation.
• Prime Booth Location: Maximizes foot traffic by your booth. You would receive your choice of available high traffic booth locations.
• Logo Recognition: In addition to online exposure and in the paid advertising, your logo will also be printed on the expo admission tickets.
• Market survey participation: Effectively captures demographic information for the people most likely to purchase your product or service. This is space on our expo attendee market survey forms that can be used to generate potential new customers for your company. Example, "Yes, please send me more information about XYZ." Results will be e-mailed to you within 45 days following the expo.
• Literature & Sample distribution: Places your marketing materials directly into the hands of attendees of our expos as well as pre-show promotions. Expo bag insertions may include product samples, coupons and/or product information.
• Broadcast Media: Gets you air time on TV and/or radio.
• Expo Hotline: Our callers hear your company's name.
• Seminar Opportunities: Generates even more excitement about your expo presence.

* Our marketing expertise extends far beyond this expo. We are affiliated with the country's most successful performance-based publicity agency, Media Relations, Inc., and one of the most enduring Internet marketing firms, Checkerboard Strategic Web Design. Together we know how to position your event partnership for maximum results.

Contact Michelle Roddie for more information.

Michelle Roddie
Sponsorship Director
mroddie@mediarelations.com
612-798-7203