Mid America Events & Expos

FOR IMMEDIATE RELEASE

Fun winter fashions for the trendsetter inside all of us
Retailers say Minnesotans have an eye for style and a flair for the uniques

Winter may be approaching, but that doesn’t mean your fashion style has to become as dreary as the weather. This year, ladies in the Twin Cities are adding some vivid colors and even a touch of whimsy into their wardrobes.

“Teens aren’t the only ones having fun with fashion,” confirms Nancy Sherman, co-owner of Shorty’s Loft, a St. Louis Park boutique that features an eclectic mix of styles reminiscent of Aspen or Santa Fe and urban. “Women from their 20s to their 50s love to find something unusual to add to their wardrobe each season.”

FM 107 personalities Lori and Julia will host an exclusive Shorty’s Loft fall fashion show at the Girlfriends Shopping Extravaganza, which is happening November 17-18 to the McNamara Alumni Center on the University of Minnesota campus.

Sherman has the following tips for anyone who is ready to add some fun winter fashions to your wardrobe:

Consider a warm and cozy three-quarter or full length sweater duster with a faux fur or authentic fox collar. “Real fur has not been in style for a while, but it’s coming back.”
Find a great leather jacket accented with embroidery or studding. “It’s not true that embroidery is going out of style! It’s simply becoming more refined. Also, especially when it comes to leather, brown is the new black.”
Choose this season’s hottest color combination. “This winter, fashion is all about mixing blues and browns.”
Pick up a few big, fluffy sweaters. “Hand knit sweaters from Nepal are THE find of the season. Select earth tones, which are big this year: darker greens, burgundies, purples, browns and blues.”
Remember to accessorize. “Add a funky hat or mittens to your sweater for a great outfit. And it’s okay to mix patterns, polka dots with stripes for example.”
Stay current for younger girls. “Snakes and dragons are really popular with teens right now. Hearts and roses with wings are also huge!”
Choose hand-tooled leather for the man in your life. “From belts and wallets to day planners, quality hand-tooled leather is something every man will appreciate.”

In addition to being able to attend the free Shorty’s Loft fashion show, everyone who comes to the Girlfriends Shopping Extravaganza will get a free coupon booklet to use at the event. Plus there will be discounts, show specials, freebies and drawings that you simply won’t want to miss.

Get ready for:

Rejuvenation – spa and salon services, skin care, make-up, nails, hair, cosmetic services, health, fitness and wellness, personal development.
Glam and Glitter – dazzling fashion and jewelry, handbags and shoes.
Heart and Home – interior design ideas, art, garden accessories, cleaning services, products to make your home more stunning and efficient.
Gifts and Indulgences – Gift ideas galore. Shopping, shopping and more shopping!

Additional information, including an online catalog of some of the items that will be featured at the Girlfriends Shopping Extravaganza, is available at www.101expos.com.

Benefiting Other Area Women
One dollar of every paid admission will be donated to WomenVenture, a nonprofit economic development agency for women. WomenVenture’s mission is to assist women in securing their own economic success and prosperity. WomenVenture helps women start and grow their own businesses, change or develop careers, and train for well-paying jobs in non-traditional industries.

Admission is $3 with the half price coupon available on the Web site (www.101expos.com), and free to kids 17 and under when accompanied by an adult. Further information is available on the expo hotline: 612-798-7256.

The Girlfriends Shopping Extravaganza is sponsored by FM 107, Belladerm MedSpa, WorldClass Travel Network and Shorty’s Loft.

Media Note: For additional information, or to schedule an advance interview, contact Media Relations, Inc. at 612-798-7220.