Primetime Living Spring
May 2014
To Be Announced
Exhibitor Links
Read the Prospectus
Complete Online Application
Download the Exhibitor Kit
Three Dynamic Ways to Reach the Country’s Fastest Growing Market
The well-established 50+ PrimeTime Living Expos are fun, quality ways to market and survey to seniors from throughout the Midwest tri-state area. The senior market (age 60+) will grow by 81% between 2005 and 2030. Mature Americans may comprise about 35% of the population, but they control 57% of the discretionary income. And while they’re just as likely to switch brands and experiment with new products as other age groups, less than 50% of companies surveyed had no specific plans to market to this demographic! Here is your chance to capture your share of this lucrative market. Exhibiting at this show is a must!
Exhibitor Categories
- Daily living aids
- Mobility products / options
- Fun travel destinations
- Health & nutrition / Pharmaceuticals
- Assisted living options
- Financial wellness
- Real estate & senior housing
- Fashion / beauty supplies
- Seniors organizations / services
- Safety and personal protection
- Lifestyle products & services
- Spas & saunas
- Home improvement / Gardening
- Personal care products
- Clubs and social groups
- Educational resources
- Recreational products
- Fitness products & services
Marketing Benefits
- Targeted expo marketing to attract your key buying demographics
- FREE online marketing for your business allows consumers to shop before the show
- FREE admission tickets to promote your show participation
- FREE expert advice to help you maximize sales and leads
- Each expo supported and promoted by a professional public relations and advertising campaign including TV, radio, print and Internet. These include as many as 15,000 postcards, multiple e-mails to 11,000 past attendees, 75,000+ tickets distributed throughout the market, and much more! Millions of impressions made per show!
Exclusive Marketing Benefits
Mid-America Events & Expos offers an exclusive consumer online referral program. This is a way for you to start getting new clients and sales BEFORE the show! Visitors to our official Web site, www.101expos.com, can request expert advice in a number of categories prior to the show. We send these referrals, on a rotating basis, to sponsors and exhibitors within those categories who elect to be part of this program
Meet Your 50+ PrimeTime Living Expo Customer
- 54% college educated
- 56% annual income of $41,000 or greater
- 91% age 60 or greater
50+ PrimeTime Living Expo Exhibitor Feedback
“Great access to seniors.”
“This was a good way to raise brand awareness among the senior market.”
“Lots of people from different locations.”
“Lots of traffic.”
“Well organized. Staff helpful and kind.”
“Custom Remodelers has exhibited at many of Mid-America’s expos over the years. These shows always provide me with a great opportunity to showcase our innovative products, and to talk with people one-on-one about the quality of our workmanship. I have great success at these expos – and by ‘success’ I mean sales and sales leads.”
Malcolm Theis, Custom Remodelers, Inc.
Your Success is Our Success!
Through extensive consumer research, we produce established, proven consumer expos focusing on highly profitable markets. Our expos give exhibitors and Marketing Partners excellent venues for face-to-face sales, introducing new or updated products, test marketing and surveys, and providing information about their company’s services.
Our expos are nationally recognized models because of their growing success, solid reputation for management’s attention to detail, and ability to draw thousands of high caliber attendees per show.
Join us as a Marketing Partners or exhibitor, and reach the affluent, welleducated and socially conscious buyers. Our events sell out quickly, so early registration is recommended.
Vision Statement
To provide interactive expositions and special events to benefit attendees by offering products, services and entertainment that will help them achieve health, balance and success in all areas of their lives. To bring our exhibitors socially conscious, educated consumers with a middle to high-income level who are most likely to buy and use their products, services and information.
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We help clients across the country use events and expos to accelerate the selling process. We understand that when done properly, events enable you to establish contact with prospective customers, generate awareness, arouse interest and build brand preference. That's our focus with our event production services.Our Expos
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