April 6-7, 2010
Mystic Lake Casino Hotel

Two Dynamic Ways to Reach the Country's Fastest Growing Market

The well-established Seniors Expo™ and Seniors Spring Show™ are fun, quality ways to market and survey to seniors from throughout the Midwest tri-state area. The senior market (age 60+) will grow by 81% between 2005 and 2030. Mature Americans may comprise about 35% of the population, but they control 57% of the discretionary income. And while they’re just as likely to switch brands and experiment with new products as other age groups, less than 50% of companies surveyed had no specific plans to market to this demographic! Here is your chance to capture your share of this lucrative market. Exhibiting at this show is a must!

Exhibitor Categories Daily living aids Mobility products / options Fun travel destinations Health & nutrition / Pharmaceuticals Assisted living options Financial wellness Real estate & senior housing Fashion / beauty supplies Seniors organizations / services Safety and personal protection Lifestyle products & services Spas & saunas Home improvement / Gardening Personal care products Clubs and social groups Educational resources Recreational products Fitness products & services

Marketing Benefits Targeted expo marketing to attract your key buying demographics FREE online marketing for your business allows consumers to shop before the show FREE admission tickets to promote your show participation FREE expert advice to help you maximize sales and leads Each expo supported and promoted by a professional public relations and advertising campaign including TV, radio, print and Internet. These include as many as 15,000 postcards, multiple e-mails to 11,000 past attendees, 75,000+ tickets distributed throughout the market, and much more! Millions of impressions made per show!

Exclusive Marketing Benefits

Mid-America Events & Expos offers an exclusive consumer online referral program. This is a way for you to start getting new clients and sales BEFORE the show! Visitors to our official Web site, www.101expos.com, can request expert advice in a number of categories prior to the show. We send these referrals, on a rotating basis, to sponsors and exhibitors within those categories who elect to be part of this program

Meet Your Seniors Expo™ & Seniors Spring Show™ Customer

• 54% college educated
• 56% annual income of $41,000 or greater
• 91% age 60 or greater

Seniors Expo™ & Seniors Spring Show™ Exhibitor Feedback

"Great access to seniors."
"This was a good way to raise brand awareness among the senior market."
"Lots of people from different locations."
"Lots of traffic."
"Well organized. Staff helpful and kind."

Your Success is Our Success!

Through extensive consumer research, we produce established, proven consumer expos focusing on highly profitable markets. Our expos give exhibitors and Marketing Partners excellent venues for face-to-face sales, introducing new or updated products, test marketing and surveys, and providing information about their company's services.

Our expos are nationally recognized models because of their growing success, solid reputation for management's attention to detail, and ability to draw thousands of high caliber attendees per show.

Join us as a Marketing Partners or exhibitor, and reach the affluent, welleducated and socially conscious buyers. Our events sell out quickly, so early registration is recommended.

Vision Statement To provide interactive expositions and special events to benefit attendees by offering products, services and entertainment that will help them achieve health, balance and success in all areas of their lives. To bring our exhibitors socially conscious, educated consumers with a middle to high-income level who are most likely to buy and use their products, services and information.

Contact Us Today! Phone: 612-798-7256 E-mail: expos@101expos.com Web site: www.101expos.com

Click here to read the prospectus (pdf)