The Midwest's Only Expo Celebrating Women's Fitness


The expo will feature hundreds of exhibitors showcasing the latest in sports, fitness and recreational gear and sporting equipment, clothing and related accessories, plus nonstop seminars to help attendees stay at the top of their game. With industry experts and women sports celebrities, the show is intended to inspire women to achieve their goals, and find even more fun and challenges in their recreational activities.

Exclusive Sponsor and Exhibitor Benefits

Mid-America Events & Expos offers an exclusive consumer online referral program. This is a way for you to start getting new clients and sales BEFORE the show! Visitors to our   official Web site, www.101expos.com, can request expert advice in a number of categories prior to the show. We send these referrals, on a rotating basis, to sponsors and exhibitors within those categories who elect to be part of this program.

Marketing Benefits

  • Targeted expo marketing to attract your key buying demographics
  • FREE online marketing for your business allows consumers to shop before the show
  • FREE admission tickets to promote your show participation
  • FREE expert advice to help you maximize sales and leads
  • FREE mention in our high quality expo magazine distributed at the Expo.
  • Each expo supported and promoted by a professional public relations and advertising campaign including TV, radio, print and Internet. These include as many as 8,000 postcards, multiple e-mails to 11,000 past attendees, 75,000+ tickets distributed throughout the market, and much more! Millions of impressions made per show!

Exhibitor Categories

  • Athletic and recreational gear
  • Workout clothing
  • Health & fitness vacation and travel
  • Exercise equipment
  • Functional foods & nutritional supplements
  • Trainers and coaches
  • Workshops & classes
  • Outdoor recreation
  • Sports organizations
  • Wellness
  • Fishing
  • Hunting
  • Sports equipment
  • Massage
  • Yoga
  • Aquatics

Meet Your Sports & Recreation Expo™ Customer

Marketing will target college-educated, middle-to upper income women, ages 18 and higher.

Click here to read the prospectus (pdf)

Mid-America Mid-America Events & Expos, Inc. Kocina Marketing Companies: Celebrating 20 Years


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